Talkin’ Ads/Turtleneck & Chain Part 1

Pop-ups (31 · 6 fan picks from YouTube comments)

1. Accidental ad reads open the show

   0:08

   The episode opens with stacked sponsor reads for PayPal and Pluto TV before the hosts settle into the Super Bowl ad riffs.

   Welcome to the Seth Meyers and Lonely Island podcast. And man, oh, man, we're coming in hot today.

2. Queen Bee update and Andy's interruption

   0:36

   Andy's spelling-bee interruption is recalled from last episode, when he cut in with a Queen Bee update and ended on a jab at Seth.

   And then it ends with him saying, suck it, Seth.

   Goes back to Queen Bee, Ep. 8, 18:30, Seth: By the way, I also got, he didn't tell me to check my phone, but he also got Queen Bee on the spelling bee, which he texted me right before this started.

   quibiQueen Bee

3. Fans point here

   3:20

   1 YouTube comment timestamps this moment, 127 likes.

   And in a pinch, for Halloween, you can go as Parappa the Rapper. Did he have a loose beanie or did he have a backwards baseball hat? I can't remember. I think you might be right. I can't remember. I have an incredible… — Andy

4. Winter Soldier activation word in the Bee

   7:42

   Seth asks Andy about the Winter Soldier activation word in the spelling bee, a recurring tripwire for the hosts during New York Times word games.

   do you know what the Winter Soldier activation word in this week's spelling bee, Andy?
   winter soldierwinter soldier activation wordclean

5. Great Day is a cocaine-era favorite

   8:04

   Seth says the Great Day short was a sketch he'd put on while cutting lines in college, a joke about missing the point of a party anthem.

   This sketch came out when I was in college and was having the occasional cocaine weekend.

6. Great Day season finale

   11:52

   Akiva clarifies that Great Day was the season finale of its season, aired around the Writers' Party, which traditionally falls on the last Thursday of the final show.

   great day was the season finale of that season.

7. Klondike deal sealed by lifetime supply

   13:36

   The Klondike bar deal that launched the summer's web shorts came with a promised lifetime supply of every variety. The hosts treat that word as the real payment.

   they said they'd give us a lifetime supply of Klondike bars of every variety.

8. The Klondike fridge in the Valley

   14:17

   During the summer at the Encino McMansion, the crew kept a second fridge stocked only with Klondike bars, a freezer flex the hosts still recall fondly.

   And it had a second fridge in the kitchen, which we filled with only Klondike bars.

9. Klondike cash component

   15:28

   Beyond the bars, the Klondike deal included a cash payment, which the hosts mention as part of the compensation.

   There was a cash component.

10. Five years versus lifetime

    15:56

    Akiva jokes that a fair deal would have said five years. The bit circles back to improv and a contract clause about likenesses in perpetuity.

    Even if we had just given them all away, they should have said five years. The fact that they said Lifetime is so crazy.

11. Fans point here

    15:56

    2 YouTube comments timestamp this moment, 7 likes.

    Yeah. Even if we had just given them all away, they should have said five years. The fact that they said Lifetime is so crazy. One of my favorite, so I don't remember a lot of jokes from improv scenes over the course…

12. Klondike contract still on file

    16:55

    Akiva proposes checking whether the Klondike contract still obligates a shipment, noting the same lawyers have been on the file the whole time.

    We will definitely be able to find that, I think, that contract

13. Rock Vodka came from Diageo

    21:36

    The Rock Vodka partnership came from Diageo, the large liquor company, which asked the trio to be creative directors. The Lonely Island worried about selling out before agreeing.

    And that was Diageo, which is like the largest liquor company in the world

14. Fans point here

    22:19

    2 YouTube comments timestamp this moment, 11 likes.

    But it was still long enough ago that we had our, you know, we're not technically Gen X, but the Gen X ethos of like, you don't do that shit. But we were right on the edge of it. And we could tell that there was… — Akiva

15. Rock ad tied to We're Back video

    23:40

    Shots in the We're Back announcement video were filmed at the same location as the Rock Vodka ad, a shared shoot that let the group squeeze in music video takes.

    There are shots in the We're Back video that are clearly at the same place as the rock thing.

16. Rock Vodka spelling

    24:14

    Andy notes Keeve always thought the Rock Vodka spelling seemed to be missing a K, a small detail the group double-checks.

    Keeve was always like, seems like it's missing a K, but okay.

17. James Acaster made Seth the bad guy

    24:28

    Seth recounts a recent James Acaster appearance on his show as one of the most wonderful and bad-shit fifteen minutes, with Acaster casting Seth as the villain.

    James Acaster was just on my show, and it was one of the most bad shit and wonderful 15 minutes of my life

18. Taskmaster live with John Oliver

    24:51

    Seth performed in a live Taskmaster show in New York City with John Oliver, a format where contestants face absurd tasks.

    I did a live Taskmaster with John Oliver in New York City.

19. Rock ad read as Calvin Klein cologne spot

    27:05

    Seth describes the Rock Vodka commercial as a black-and-white cologne-style ad with a Viking, a hot tub, and a deadpan Swedish narrator.

    like a cologne ad, honestly, like a Calvin Klein.

20. Mr. Diageo joke

    28:16

    The hosts riff on the company name Diageo as if it belonged to a guy who approved the ad and kept throwing money away.

    Diageo sounds like a guy, the name of a guy who would okay this.

21. Rock Vodka sarcasm backfired

    28:54

    Akiva says the sarcastic, fake-sexy vodka ad tone failed because most people hate sarcasm. Rock Vodka disappeared shortly after release.

    It turned out sarcastic marketing did not work.

22. Jorm's three-of-a-kind rule

    30:32

    Seth and Akiva joke that Jorma never makes three of anything that everyone approves of, since by the third one people learn their lesson.

    Jorm famously has never made three of a thing where anyone's been okay with all of them.

23. The Klondike bar set joke

    32:32

    The hosts riff on Klondike Bar's famous brand-integration premise: getting a favor in exchange for featuring the product. It is treated as straight-ahead marketing.

    It's because it's what would you do for a Klondike bar set.

24. The Archie staring contest

    34:36

    The Klondike Bar staring-contest ad features the word Archie as an insult, and the hosts treat it as a recurring slang in the bit.

    Says you, Archie. I'm not an Archie. You're an Archie.

    Goes back to archie, Ep. 71, 27:14, Seth: And again, Digman is an archie. He's a disgraced archie.

    archie

25. How the Klondike ads were shot

    36:11

    The Klondike Bar ads were a still frame of the bar with eyeballs and a mouth added in post by Jorma, which made them cheap to shoot.

    it's just a still frame of a Klondike bar that Jorm then in post puts two eyeballs and a mouth on top of.

26. April Fool's 2011 announcement video

    39:03

    The We're Back video was released on April 1, 2011, a joke announcement with a teaser for the Turtleneck & Chain album, which dropped May 10, 2011.

    So the album was coming out May 10th, 2011.

27. The fake rap as frapper bit

    40:57

    The announcement video is a fake rap performed by the trio, a joke the group uses to mock rap conventions. The hosts call it a fake rap throughout.

    We started this fake rap shit. The world needs us.
    frapfrapper

28. Fans point here

    41:48

    2 YouTube comments timestamp this moment, 81 likes.

    Yeah. You're both great in it. Jorma is insanely. This is one of the all-time great Jorm performances. I mean, it's a goat performance. It's crazy how, I mean, I kind of couldn't believe it just listening to it now,…

29. Garfield Sex Music album title

    42:23

    The album's working title was Garfield Sex Music, a joke on the Timberlake-era Cadillac and playlist names, and the hosts still reference it.

    Garfield Sex Music. Which we did consider as the name for the album.

30. America Ferreira cameo

    43:56

    America Ferreira appeared in the announcement video, reached through the group's publicist, Carrie.

    America might be down, I'll text her.

31. Fans point here

    45:18

    2 YouTube comments timestamp this moment, 2 likes.

    I remember that this was one of the cases where you guys started writing it but held a spot for me, which doesn't always happen. Seth, how many pushups can you do? Like if right now it was like do as many as you can… — Andy

32. Seth's push-up challenge

    45:19

    Seth attempts a push-up count on the floor. The hosts treat his count as a bit about his confidence and fitness.

    Seth, how many pushups can you do?

33. Fans point here

    47:15

    2 YouTube comments timestamp this moment, 3 likes.

    That's why you were cocky? Nice work, buddy. Jeff, can we just edit this in when I say 75 and 50? 20! 22! And then you guys will be blown away that I do way more than I thought I could. All right, I know you alluded to…

34. The first annual SNL pushup contest

    51:44

    A typed results sheet from the first SNL pushup contest, held before 2005, lists the counts, with Kevin Miller as the winner and Seth third with 53.

    It says first annual SNL pushup contest results.

35. Rachel Lynn's Rökk Vodka memory

    54:52

    Rachel Lynn recalls drinking a full case of Rökk Vodka over an SNL season, a funny aside on the brand's effects.

    I decided like a genius that I was going to drink an entire case of rock vodka with my friends

36. Crazy Fog joke on Rökk Vodka

    57:23

    The hosts joke that the vodka made people crazy rather than the marketing, coining the phrase crazy Fog.

    It was crazy Fog.

37. Later, Quaids sign-off

    57:43

    The show signs off with the traditional closing line, Later, Quaids, a catchphrase the hosts use to end episodes.

    Later, Arnold. Later, Quades.
    later, Quaids