How the hosts use it
A stock call to action, dropped mid-episode after a question or an open topic, and sometimes as a sign-off. It is usually plural ('hit us in the titties'). Ep. 109 has listeners suggesting British versions.
Why fans love it
The hosts then keep mangling it with fake-Latin endings, and listeners join in.
Written by the AI from the transcripts. Every sentence was checked against them, one by one (the full episode transcript wherever a sentence names one); 8 sentences that failed the check are left out. How the check works.